Insights
24-HOUR CRISIS MANAGEMENT PLAN
AVOID FINANCIAL LOSSES AND BRAND DAMAGE
90% of SMEs Lack a Formal Crisis Plan.
40-60% Never Reopen After a Major Crisis.
The statistics are sobering. Every hour your business spends in crisis without a proper response costs an estimated $100,000.
This isn't just about reputation; it's the difference between survival and closure.
Crisis Triggers Can Hit Any Business, Anytime:
1
Cybersecurity Breaches & Data Leaks
2
Social Media Backlash & Viral Attacks
3
Product Recalls & Quality Issues
4
Key Employee Departures & Misconduct
5
Supply Chain Disruptions
6
Financial Emergencies
Testimonials:
Michael Rodriquez, Operations Director
"Tim's consultation was worth every penny, providing strategies that translated directly in to $25,000 in operational costs during our recent challenge."
Sarah C, CEO, TechCorp Ltd
" Tim's Crisis Plan saved us $40,000 in potential consultancy fees. It provided us with invaluable expertise that directly impacted our bottom line."
Jessica Wong, SME Owner
"Finally, affordable crisis expertise that really works. Tim demystified the process and gave me the confidence to protect my business."
Watch some of our reviews on Socials here:

00:36

"How I Beat a 30K Crisis in 24 Hours with Tim Sutton's Crisis Plan": Testimonial

00:33

24 crisis plan Tiktok customer review

The Expert Fortune 500s Trust When Disaster Strikes
Tim Sutton
Guided Fortune 500s/FTSE 100s, NGOs and SMEs through their most challenging crises.
This system distills that expertise into an actionable framework.
  • 35 + Years Experience
  • £320+ Prevented in Crisis Related Losses
  • Helped Multiple Businesses to Successfully Navigate Crisis
"Tim was for many years a central figure in helping to develop Weber Shandwick's collaborative culture in Europe and Asia. In between leadership stints in Europe, Tim played a significant role in transforming the agency's Asia Pacific business as it grew to become one of the industry's regional market leaders."
Andy Polansky, Former Chairman and CEO, IPG's CMG Division
"Tim is properly wise. Almost sage. A lot of senior practitioners in PR are clever or smart and as an industry we put a huge emphasis on interpreting trends, understanding the market or reacting to events, but Tim is one of those rare people that can also step back and bring perspective and calm and remain focused on the big picture. It is a rare talent and one of the reasons he is amongst the very best CEO whisperers."
David Brain, Former President & CEO of Asia Pacific, Middle East & Africa - Edelman
Download Free PDF
Introducing: The Complete 24-Hour Crisis Management System.
A battle-tested framework for immediate action, this practical system is designed for rapid implementation, adapted from Fortune 500 strategies specifically for SMEs.
The 3 Pillars:
Protection
Establish immediate control and prevent further damage in the first hour.
Integration
Align your teams and ensure a unified message.
Response
Execute a precise communication strategy and regain trust.
Choose Your Protection Level: 🛡️
When a crisis costs $100,000 per hour, this investment pays for itself in minutes 💰
Select the plan that best fits your business's needs and scale of operation:
Standard Plan
(£99): 🏪
The Complete 24 Hr Crisis Plan
15+ Templates, Lifetime Access
(Best for Startups) 🚀
(Most Popular) 🔥 Founder Direct (£199)
The complete Fortune 500 system, tailored to your business. Master the critical first hour and the crucial 24 hours that follow.
Includes:
  • ✔️ Everything in the Standard Plan
  • ⭐ PLUS:
  • Direct Consultation with Tim Sutton
  • ⭐ Personalised Business Risk Assessment
  • ⭐ A clear, customised plan forward
(Best for High-Growth SMEs)
Custom Package
(Bespoke Quote) 🛠️
Bespoke strategy
(Best for Enterprise) 🏢
Confidential 1-to-1 Crisis Strategy Session
When a crisis is unfolding—or you see one on the horizon—a generic plan is not enough. You need discreet, decisive, and expert counsel tailored to your unique situation.
This confidential one-to-one consultation is designed for senior leaders, board members, and communications chiefs facing high-stakes challenges that require immediate strategic clarity. This is not a standard PR call; it is a dedicated working session to provide you with an actionable path forward.
This strategy session is ideal for leaders who need to:
  • Navigate a live, unfolding crisis: Get real-time strategic guidance on how to manage internal communications, control the public narrative, and protect your brand's reputation.
  • Address a simmering issue before it explodes: Proactively develop a framework to manage a complex issue, turning a potential catastrophe into a controlled outcome.
  • Wargame a potential threat: Test your organisation's preparedness and identify the hidden vulnerabilities in your current crisis plan.
  • Manage the internal dynamics of a crisis: Receive expert counsel on handling the "dangerous personalities" in the room—from the overly optimistic CEO to the risk-averse legal team—to ensure your response is not paralyzed from within.
Your Consultant: Tim Sutton Leverage decades of world-class experience. As the former Chairman of Weber Shandwick for EMEA & Asia Pacific, Tim has provided board-level counsel to FTSE 500 and Fortune 500 companies through their most challenging moments. You will receive the same level of senior, strategic advice that has guided some of the world's leading organisations.
Book a Confidential Consultation
Facing a Crisis?
Here's what to do in the next 60 minutes.
Download our free, actionable checklist to take immediate control, protect you reputation and prevent a bad situation from getting worse
The immediate steps you MUST take in the first 60 minutes of any business crisis to regain control and prevent disaster.
  • How to confirm a genuine crisis (and when to stand down).
  • The 5-minute damage assessment technique.
  • How to instantly control the narrative.
© 2025 Tim Sutton PR. All rights reserved. • Privacy Policy • Terms of Service • Contact Us