Insights
Take our FREE 60 Second Crisis Ready Test HERE for YOUR BUSINESS!
HOW CRISIS READY IS YOUR BUSINESS?
AVOID FINANCIAL LOSSES AND BRAND DAMAGE
Take our 60-second interactive scorecard below to get an instant, personalised report on your #1 vulnerability
Digital products are available for immediate access.
One-to-one consultancy is subject to a waitlist.
HOW CRISIS-READY IS YOUR BUSINESS?
READY TO FIND OUT FOR FREE?
TAKE OUR PERSONALISED 60 SECOND TEST HERE
GET YOUR RESULTS IN 60 SECONDS:
Find out FREE personalised result for YOUR business:
NB: All results are totally confidential and only visible to you!
The Expert Fortune 500s Trust When Disaster Strikes
Tim Sutton
Guided Fortune 500s/FTSE 100s, NGOs, and SMEs through their most challenging crises.
35+
Years Experience
£320M+
Prevented Crisis Losses
"Tim was for many years a central figure in helping to develop Weber Shandwick's collaborative culture in Europe and Asia. In between leadership stints in Europe, Tim played a significant role in transforming the agency's Asia Pacific business as it grew to become one of the industry's regional market leaders."
Andy Polansky, Former Chairman and CEO, IPG's CMG Division
"Tim is properly wise. Almost sage. A lot of senior practitioners in PR are clever or smart and as an industry we put a huge emphasis on interpreting trends, understanding the market or reacting to events, but Tim is one of those rare people that can also step back and bring perspective and calm and remain focused on the big picture. It is a rare talent and one of the reasons he is amongst the very best CEO whisperers."
David Brain, Former President & CEO of Asia Pacific, Middle East & Africa - Edelman
90% of SMEs Lack a Formal Crisis Plan.
40-60% Never Reopen After a Major Crisis.
The statistics are sobering. Every hour your business spends in crisis without a proper response costs an estimated $100,000.
This isn't just about reputation; it's the difference between survival and closure.
Crisis Triggers Can Hit Any Business, Anytime:
1
Cybersecurity Breaches & Data Leaks
2
Social Media Backlash & Viral Attacks
3
Product Recalls & Quality Issues
4
Key Employee Departures & Misconduct
5
Supply Chain Disruptions
6
Financial Emergencies
Testimonials:
Michael Rodriquez, Operations Director
"Tim's consultation was worth every penny, providing strategies that translated directly in to $25,000 in operational costs during our recent challenge."
Sarah C, CEO, TechCorp Ltd
" Tim's Crisis Plan saved us $40,000 in potential consultancy fees. It provided us with invaluable expertise that directly impacted our bottom line."
Jessica Wong, SME Owner
"Finally, affordable crisis expertise that really works. Tim demystified the process and gave me the confidence to protect my business."
Watch some of our reviews on Socials here:

00:36

"How I Beat a 30K Crisis in 24 Hours with Tim Sutton's Crisis Plan": Testimonial

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24 crisis plan Tiktok customer review

Introducing: The Complete 24-Hour Crisis Management System.
A battle-tested framework for immediate action, this practical system is designed for rapid implementation, adapted from Fortune 500 strategies specifically for SMEs.
The 3 Pillars:
Protection
Establish immediate control and prevent further damage in the first hour.
Integration
Align your teams and ensure a unified message.
Response
Execute a precise communication strategy and regain trust.
Choose Your Protection Level: 🛡️
When a crisis costs $100,000 per hour, this investment pays for itself in minutes
Select the plan that best fits your business's needs and scale of operation:
Standard Plan (£99)
The Complete 24 Hr Crisis Plan
15+ Templates
Lifetime Access
(Best for Startups)
(Most Popular)
Founder Direct (£199)
The complete Fortune 500 system, tailored to your business. Master the critical first hour and the crucial 24 hours that follow.
Includes:
  • ✔️ Everything in the Standard Plan
  • ⭐ PLUS:
  • Direct Consultation with Tim Sutton
  • ⭐ Personalised Business Risk Assessment
  • ⭐ A clear, customised plan forward
(Best for High-Gdrowth SMEs)
Custom Package
Bespoke Quote for Bespoke strategy
(Best for Enterprise)
Please note: Due to high demand, new custom engagements are subject to a waitlist.
Secure Your Direct Line to a World-Class Crisis Expert
When a crisis hits, Fortune 500 and FTSE 100 leaders have a name they turn to for immediate, clear-headed counsel: Tim Sutton.
To provide the dedicated, high-level support each client deserves, Tim maintains a limited roster of active clients. As a result, new consultancy engagements are typically subject to a waitlist.
However, we believe that proactive preparation is the key to resilience. We also understand that when a true crisis strikes, you need access to expertise immediately.
That is why we now offer a "Crisis Readiness Consultation"—an initial 60-minute strategy session where Tim will conduct a high-level audit of your current preparedness.
Completing this initial session places you on our Priority Access List.
This means that should your business face an unexpected crisis, you have a direct line to Tim for immediate, on-demand support, bypassing the standard onboarding queue. It's the ultimate insurance policy for your brand's reputation.
Book a Confidential Consultation
From the Front Lines: Latest Insights & Resources
LATEST ANALYSIS: When Your Brand Is Bleeding Out
It happens in an instant. A single TikTok video, a cyber-attack that locks your systems—and suddenly, your brand is bleeding out online. In our latest article, Tim Sutton breaks down the critical first 60 minutes—The Golden Hour—and provides a CEO's guide to moving from chaos to clarity. A must-read for any leader.
NEW EBOOK: The Social Media Crisis Playbook
Ready to build your digital fortress? This new eBook is a step-by-step system to disarm social media attacks, control the narrative, and protect your brand. Packed with actionable templates and platform-specific "War Rooms," it's your essential guide to surviving a viral attack.
Facing a Crisis?
Here's what to do in the next 60 minutes.
Download our free, actionable checklist to take immediate control, protect you reputation and prevent a bad situation from getting worse
The immediate steps you MUST take in the first 60 minutes of any business crisis to regain control and prevent disaster.
  • How to confirm a genuine crisis (and when to stand down).
  • The 5-minute damage assessment technique.
  • How to instantly control the narrative.
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