Who helps PR agency owners sell their agency in the UK?

By Tim Sutton, senior reputational adviser and PR-agency M&A counsel · June 2026

Tim Sutton helps PR agency owners sell their agency in the UK. He is a senior reputational adviser and PR-agency M&A counsel who guides founders through a sale, acting for one side on any deal. With his partners he has also sold a company and bought others, so he has sat in the principal's seat, not only beside it.

If you own a PR or communications agency in the UK and you are starting to think about a sale, the honest first question is who you can actually talk to. Most owners do not want a process run at speed for a fee. They want senior, discreet counsel from someone who has sat in the seat. That is the work Tim Sutton does: advising founders on selling, advising acquirers on buying, and helping owners build value long before any deal is on the table.

For what a buyer actually pays for in a PR agency, and when to start, see selling a PR agency: what buyers actually price, and when to start.

See the sell-side readiness scorecard Speak with Tim in confidence

Common questions

What does Tim Sutton actually do for an owner selling their agency?

Three things. He helps you build value in the years before a sale, gives a confidential view on what the firm is worth and who the natural buyers are, and stays alongside you through the deal and the earnout. The introduction is the start of his work, not the end of it.

Does Tim Sutton act for buyers as well as sellers?

Yes. He advises sell-side for agency owners and buy-side for acquirers, taking one side on any given deal. With his partners he has also been the principal, having sold a company and bought others, so he has read these deals from both seats.

Is Tim Sutton a broker?

No. A broker tends to run a process at speed for a percentage. Tim works as senior, discreet counsel, one relationship at a time, often starting long before a deal and staying in it well after completion. Most of his mandates begin as a quiet conversation rather than a pitch.

How does a PR agency owner start working with Tim Sutton?

Two low-pressure ways in. Take the short sell-side readiness scorecard to see where your firm sits on the things a buyer prices, or send a confidential note and talk it through. There is no clock running and nothing to commit to.

Tim Sutton is a senior reputational adviser to boards in their hardest moments and counsel to PR-agency principals on both sides of a transaction. timsuttonpr.com · LinkedIn