Insights

Notes on reputation, crisis and PR-agency M&A.

Agency M&A

15 June 2026

Selling a PR agency: what buyers actually price, and when to start

What changes the moment a founder decides to sell, and what a buyer really pays for.

June 2026

The earnout is where a PR agency deal is won or lost

Why the headline price and the money a founder actually walks away with are two different numbers, and what closes the gap.

June 2026

Two PR agency deals in a week. The shape is the signal.

Why the mid-market is consolidating, and what it means for founders weighing a sale.

Crisis & reputation

15 June 2026

Settle or fight: the decision that sets a regulator-driven crisis

The judgment that sets a crisis is made in the first few weeks, not in the courtroom.

Tim Sutton is a senior reputational adviser to boards in their hardest moments and counsel to PR-agency principals on both sides of a transaction. timsuttonpr.com · LinkedIn